Buell Inside Pass Track Day Concept and Brand Development

GS helped Buell give sport bike enthusiasts the ride of a lifetime. The Inside Pass promotion offered a chance to ride on a professional track, under the guidance of a professional ride coach. Participants could ride their own bikes and also demo new Buell motorcycles to compare their performance. GS provided naming and visual identity for the promotion, and designed all materials. GS also managed the online event promotion at Buell.com. The success of the initial promotion inspired a repeat performance, for which GS designed updated promotional materials.